Search Engine Optimization Made Easy And Free With The Once Lowly Online Media Room
| Check Page Rank of any web site pages instantly: |
| This free page rank checking tool is powered by Page Rank Checker service |
Lexington, MA (PRWEB) June 5, 2007 -- The online media room, part of the Web site of many organizations, is one of the most powerful yet least understood places to optimize for search engines, says David Meerman Scott, online thought leadership strategist and author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly."
"When news releases are posted in the online media room on a site, search engine crawlers will find the content, index it, and rank it based on words, phrases, and other factors," Scott says. "Because news release pages update more often than any other part of a typical organization's Web site, search engine algorithms (tuned to pay attention to pages that update frequently) tend to rank news release pages among the highest on most sites site, driving traffic there first."
Most marketers and PR professionals know the online media room (sometimes called press pages or press room) as the part of an organization's Web site that is created specifically for the media. But very few people understand that all kinds of people visit an online media room, not just journalists. Because an online media room is so powerful with search engines, marketers need to re-think their strategy for leveraging this powerful part of their site. Media rooms serve all constituents, not just journalists--customers, prospects, partners, and even employees--and should be crafted with these audiences in mind.
"There's no question that a well organized media room often has higher search results and drives more traffic than other parts of a Web site because of the way the search engines work," says Scott. "Google and the other search engines value fresh and regularly updating content. Smart companies take advantage of this by sending news releases frequently and adding them to their online media room to get high rankings from the search engines."
In his new book, Scott provides new rules for online media rooms. With extensive case studies and how to information, Scott shows marketers and PR professionals who work for companies, nonprofits, and agencies how to reach buyers directly with the online content that they want to consume.
Scott's book, "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly," is available wherever business books are sold. The book features a foreword by Robert Scoble, Vice President Media Development, PodTech.net, co-author Naked Conversations, and blogger at Scobleizer.com. ISBN: 0-470-11345-6
David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is also an instructor for Pragmatic Marketing and he has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out Scott's ideas on his popular marketing blog.
###
bookmark BestSEOonline
Learn how to play the Google Game!
Improve Your Keyword Indexing
Your Full Guide To Earn Money Online
Friends of BEST SEO Online
Hosting Blog
Web application developers
Search Engine Optimization SEO
IT Project Management
Telecom Equipment for Sale
Troll Direct
Custom Software Development
SEO eLibrary Books
Traffic Geyser Videos
Offshore Programmers Outsource
php developers blog
Related Articles:
Eleven "Must-Have" SEO Tools (That The Professionals Suggest)
SEO Tools have sprouted up from engineers, hackers, wanna-be SEO's and legimate Search Engine Optimization companies. Many are free, and very good.
Former Bodyguard Exposes SEO Secrets to Exploding Online Business in the New Year
Franck Silvestre, an ex-bodyguard without an extensive search engine optimization or Internet marketing background, learned enough about SEO to achieve top ten Google rankings for his affiliate marketing site, leading to thousands of dollars in increased sales. He's sharing his SEO secrets in a new e-book called SEO Seduction Secrets (www.SEOseductionSecrets.com), to show that anyone can harness the power of SEO to make money online.
Benefits Of Using Search Engine Optimization
Without customers any business will fail. For websites, this translates to interested visitors who will browse the site?s offerings and possibly buy now or at a later date. The main way websites are able to attract targeted visitors is through search engine optimization (SEO).
Are Search Engines Worth It Any More?
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
"How do I get to be Number One in the search engines for widgets? After all, my company is the world's leading provider of widgets - it's ridiculous that these other nobody companies are coming up in search engines ahead of us . .
Internet Marketing SEO Is Not Rocket Science As Long As You Keep This In Mind...
Internet marketing SEO (search engine optimization) does not have to be rocket science, as long as you keep one thing in mind at all times, "it's all about what the customer wants". Think about it for a moment. When you do a search online you are looking for something that's going to solve your problem or answer your questions, right? Well, that's exactly what others expect too. This means that when you're building web pages with Internet marketing SEO in mind it's important that you do place a certain amount of keyword phrases within your content in order to let the search engine spiders know what your page is about, however, it's also important that you keep your visitor and their needs in mind at all times. After all, if they don't find ...
Can?t Afford An Search Engine Optimization Expert? You Don?t Need To
SEARCH ENGINE OPTIMIZATION experts can charge from a few hundred dollars a month to several hundred dollars per hour for their services. Needless to say, not everyone can afford the expensive costs that SEARCH ENGINE OPTIMIZATION experts charge. That doesn?t mean they should just let their website sit all lonesome in the depths of cyber space, being ignored by the search engines. Your website can be optimized for search engines without having to pay a lot for it.
SEO - Common Myths About SEO
There are several myths that circulate about SEO (search engine optimization) in general that have persisted for years. Unfortunately these myths consist of bad advice that could have you wasting your time and money and result in not making much of a profit of all.
Marketing Basics for the Webmaster
What is the relationship between Marketing and Web designing? How can a better understanding of Marketing help the web designer manage his business more profitably?What is marketing?The American Marketing Association defines Marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals". On the other hand, The Chartered Institute of Marketing, UK defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customers' requirements profitably".
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine
optimization companies and SEO experts that offer SEO
services. It's hard to know who to trust or what should
be included in a SEO proposal.
